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Indie Bike is a cycling apparel shop located in Indianapolis, Indiana that sells a wide selection of cycling jerseys, shorts, and other clothing items. While Indie Bike has a brick-and-mortar store, they also sell their products on their website at IndieBike.com
Out With The Old…
During June 2010, Indie Bike contacted Sawtooth Media regarding their performance with their previous PPC provider. While Indie Bike already had an SEM account running, they were “less than impressed with the direction things were going”. Indie Bike was looking for a search engine marketing strategy that would help them drive sales at a specific ROI-goal.
… and In With the New
Sawtooth Media built, implemented, and optimized a custom search engine marketing account that brought a 75% year-over-year increase in their PPC accounts for both Q3 and Q4 of 2010. During the month of December, Indie Bike’s SEM programs accounted for about 29% of their site sales. Before partnering with Sawtooth Media, IndieBike’s SEM accounts drove only about 10% of their site sales.
And It Worked!
Indie Bike was happy with the results: “I want to thank-you for all of your work over the past 6-7 months. We’ve seen an absolutely huge increase in PPC YOY, and we couldn’t be happier with the program’s direction. I’m not saying we’re satisfied, because we expect to see continued growth in the upcoming year, but we are happy with the way it’s going!” Rest assured! Continued growth is the first thing on the menu for 2011.
We Can Do It For You, Too
Thanks to Sawtooth Media, Indie Bike was able to drive traffic to their website that helped him make 2010 a banner year. Find out how Sawtooth Media can provide you with a custom search marketing solution to help drive more business in 2011.