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Introducing Sports Unlimited…
Sports Unlimited, Inc is a fitness equipment and sporting goods online retailer headquartered in Hatfield, PA. Sports Unlimited is a brick-and-mortar retailer that went online in 1998 and never looked back. Today, Sports Unlimited, Inc features a storefront containing thousands of products ranging from outdoor gear, to football equipment, to sunglasses.
… and Strategic Insights 360
In October 2009, Greg was approached by Mike Fried, the former Director of Web Analytics at Backcountry.com, who is now the sole proprietor at Strategic Insights 360 as a web analytics consultant. Mike had a relationship with Mike Neff, the Director of Ecommerce over at Sports Unlimited, Inc. They were looking to enhance their product’s visibility on the web’s comparison shopping engines as performance had been not reaching expectations over the last few quarters.
Over the next two months, Sawtooth Media implemented a comparison shopping engine strategy built specifically for the line of products that SUI carried and put the plan into action for the holiday season across 7-9 shopping portals. Revenue amounts increased throughout the holiday seasons as target ROI goals were bettered by more than 50%. Following the successful two months of CSE management, a how-to document was tailored and delivered from Sawtooth Media to Mike’s team that helped bring their shopping portal management in-house during the next quarter.
Some Nice Words
Mike Fried of Strategic Insights 360 had this to say: “I’ve worked with Greg on two separate occasions. The first was at Backcountry.com where Greg clearly stood out among the crowd as an individual with plenty of initiative and tremendous talent for online marketing. On a separate occasion, as the owner of Strategic Insights 360, I had Greg as a business partner for one of my clients. Greg showed tremendous professionalism and insight with my client. I highly recommend Greg as a person of great character and knowledge.”
Mike Neff of Sports Unlimited, Inc. had a similar story: “Previous to Greg’s involvement with our comparison shopping efforts, we had never been able to achieve our ROI goals. With his help we were able to significantly grow the top line and keep ROI in line. Working along side Greg enabled me to learn what adjustments need to be made in order to maintain a successful comparison shopping channel.”
We Can Do It For You, Too
Thanks to Sawtooth Media, Sports Unlimited, Inc was able to continue a solid CSE program performance through the rest of the 2010 calendar year. Find out how Sawtooth Media can provide you with comparison shopping engine solutions to help drive more revenue this year.