Pay-per-click marketing, also known as search engine marketing (SEM), is a form of internet advertising that seeks to promote websites by increasing their visibility in search engine result pages through the use of auction based advertisements.
Using search engine marketing, you can show your message to potential customers at the exact moment they’re searching online for what you have to offer.
Search engine optimization is often considered one of the more technical aspects of internet marketing. SEO is defined as the activity of optimizing websites in order to make them more search engine friendly, in turn getting visibility in organic search results.
No matter the industry, a great SEO strategy can be the difference between success and failure. It’s a marketing channel worth focusing on.
Comparison Shopping Engines, or CSEs, are websites that give consumers the ability to compare various aspects of retailers that carry a particular product that they user is interested in.
Retailers can list their store’s product catalog on CSEs across the web to drive users to their site with the intent to buy.